The product
The Kitsch Strengthening Rice Water Protein Shampoo is perfect for fine, thin or damaged hair that needs extra strength. This gentle shampoo is enriched with Rice Tein NPNF®, a rice protein complex that adds shine from the first wash and makes your hair visibly stronger and fuller with regular use.
The formula gently cleanses your hair and helps reduce damage and breakage. Your hair feels smoother, looks healthier and regains a beautiful natural shine. Ideal if your hair quickly looks flat or lifeless. It is no surprise this shampoo won the Bazaar's Hair Awards 2026 for fine hair.
At a glance
- Vegan formula
- Cruelty free
- Paraben free
- Alcohol free
Ingredients
Ingredients in the order supplied by the distributor, presented one by one for easier reading.
- Water/Aqua/Eau
- Cocamidopropyl Betaine
- Sodium C14-16 Olefin Sulfonate
- Sodium Cocoyl Isethionate
- Cocamide MIPA
- Glycerin
- Propanediol
- Glycol Distearate
- Sodium Chloride
- Coco-Glucoside
- Hydrolyzed Rice Protein
- Sodium Methyl Cocoyl Taurate
View the full ingredient listShow fewer ingredients
- Polyquaternium-7
- Helianthus Annuus (Sunflower) Seed Oil
- Guar Hydroxypropyltrimonium Chloride
- Cetrimonium Chloride
- Fragrance (Parfum)
- Phenoxyethanol
- Benzyl Alcohol
- Gluconolactone
- Potassium Sorbate
- Sodium Benzoate
- Citric Acid
- Sodium Sulfate
- Citral
- Citrus Aurantium Bergamia Peel Oil
- Lavandula Oil/Extract
- Limonene
- Linalool
- Linalyl Acetate.










