The product
Directions Color #Plum is a semi-permanent hair dye in a deep, intense purple shade that gives your hair a mysterious and bold look. This rich color is packed with pigment and is perfect for those who love striking, creative styles without a permanent commitment.
This hair dye is ready to use and contains no ammonia, peroxide or PPD, making it gentle on your hair. The conditioning formula keeps your hair soft and shiny after coloring. For the most intense result, use Plum on light or bleached hair.
At a glance
- Vegan formula
- Cruelty free
- Sulfate free
- Fragrance free
Ingredients
Ingredients in the order supplied by the distributor, presented one by one for easier reading.
- Aqua (Pure)
- Cetearyl Alcohol
- Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol
- Ceteareth-20
- Propylene Glycol
- Citric Acid
- Methylparaben
- Formic Acid
- Basic Violet 16
- HC Blue No.15
- Basic Red 51.










